About
We're building the world's first inside-out research platform.
Last updated February 2026 · Early stage · Pilot phase
"The people who know your brand best are already on your payroll, in your loyalty app, or stocking your shelves. Insidr gives you a direct line to them — anonymously, ethically, and in hours."
What we're building
Insidr is a consumer insights platform that helps large brands run research through communities they already own — employees, loyalty members, retail partners, and brand ambassadors — rather than recruiting strangers from third-party panels.
The platform does three things:
- Builds anonymous consumer profiles for every participant in a brand's community, enriching them with every interaction
- Lets brands run any research method (micro-missions, AI-moderated interviews, co-creation sessions, focus groups) against those communities in hours rather than weeks
- Surfaces AI-powered insights that connect findings across studies, so understanding compounds over time instead of living in a forgotten deck
We call the layer that stores all these profiles the Consumer Cloud. Think of it as a living, anonymous intelligence layer for a brand's most important people.
The problem we're solving
The global market research industry spends somewhere between $40–80 billion a year helping brands understand consumers. Most of that money goes to agencies recruiting strangers — people with no relationship to the brand, no context about its products, and no reason to give considered, honest answers.
Meanwhile, every brand already has people who know exactly what's working and what isn't:
- The sales rep who hears competitor comparisons at point of sale every day
- The loyalty member who's been buying for 7 years and switched one category last quarter
- The retail partner who sees which SKUs get passed over on the shelf
- The brand ambassador who knows the objections customers raise in the wild
Nobody is systematically asking these people. Insidr is building the infrastructure to change that — at scale, in real time, and with privacy built into the architecture from the ground up.
Why this matters
"Companies that extensively use customer analytics are 2.6× more likely to have a significantly higher return on investment than companies that don't."
"The biggest barrier to better insights isn't budget or tools. It's proximity. The people with the most relevant knowledge — employees, loyal customers, frontline partners — are rarely the ones being asked."
Where we are
We are currently in private pilot, working with a small number of brand partners to validate the core product and refine the experience. We are not yet publicly available.
If you're a brand that wants to be part of the pilot, we'd love to hear from you.
Book a pilot callOur principles
Privacy is architecture, not policy
Brands never learn who their consumers are as individuals. All identities are pseudonymised before they enter our research layer. The insight is always aggregate; the person is always protected. Read our privacy policy →
Value flows both ways
Communities participate because they get something back — rewards, influence, and a genuine voice in the brands they care about. Research that doesn't reward participants doesn't work long-term.
Speed and depth aren't a trade-off
Getting answers in 4 hours from people who deeply know your brand is better than waiting 6 weeks for results from strangers. We're building the infrastructure to make that the default.
Institutional knowledge should compound
Every study you run should make the next one smarter. Insights shouldn't expire when a PowerPoint is filed. Insidr is designed to be a persistent knowledge layer, not a series of one-off projects.
Got questions? Reach us at hello@insidr.club · LinkedIn