New packaging concept test
340 loyalty members targeted
✓ Mission Complete
Packaging Concept Test
74%
prefer Concept A over B
Loyalty Members
1,240 anonymous profiles
78% profile completeness
Your employees, loyalty members, and retail partners hold truths about your brand that no research panel ever will. Insidr gives you a direct line to them.
Book a pilot callYour employees sell it every day. Your loyalty members have been buying for years. Your retail partners see exactly what moves off the shelf. Their knowledge is rich, specific, and entirely yours — yet most brands never tap it systematically. Insidr changes that.
THE OLD WAY
Stranger panels
Third-party recruits
TYPICAL SPEND
$20–50k per study
THE INSIDR WAY
Your communities
People who know
SPEED
DEPTH
COST
Hours
Real
Fraction
Every participant gets a living, anonymous consumer profile. Not a transaction ID — a continuously enriched picture of who they are as a consumer.
Anonymous · #4471
Loyalty Member
14
interactions
82%
profile depth
2d
last active
The brand sees the consumer. Never the person.
Brand Community
anonymously profiled
Consumer Cloud · Active
1,240 profiles · 3 studies
Four research methods. Zero recruitment lag. Powered by people who actually know your brand.
Micro-Missions
Targeted rapid research
Push concept tests, packaging reactions, and quick polls to the right segment. Directional answers in under 4 hours — no recruitment required.
Use it for
AI-Moderated Interviews
Scalable depth conversations
Hundreds of natural, adaptive conversations running in parallel. Qualitative richness — at quantitative scale.
Tell me more about that choice...
I switched because the packaging felt cheaper...
Event Sessions
In-person & virtual groups
One click to recruit, invite, schedule, run, and synthesise a focus group or workshop with exactly the right people from your community.
End-to-end
Co-Creation
Structured ideation
Structured ideation where every idea comes with full consumer context — who said it, why it matters, what they've said before.
Ideas with context
"The cap should be easier to open"
"Recyclable packaging is a dealbreaker"
The process
No agencies. No panels. No waiting weeks for answers you already suspected.
Employees join via SSO. Loyalty members through their existing app. Retail partners via a simple email link. Everyone's inside Insidr — without changing how they work.
Each member completes a short profiling survey. Insidr immediately replaces their identity with an anonymous ID. The brand sees attributes — never the person.
Pick your method. Set your target segment. Write your question. Hit send. Answers start arriving in hours — because these people already know your products.
Insidr connects findings across studies and communities. Profiles deepen with each interaction. By your third study, you'll be asking better questions than you knew you had.
A persistent insight engine that compounds value over time.
Speed
Stop waiting 4–6 weeks for answers. Get directional insights from your own communities in hours.
Cost
Replace expensive one-off studies with a persistent engine. Pay for the platform, not per-project agency fees.
Depth
You're hearing from people who know your products, your category, and your competitive set — not strangers.
Community Engagement
Research isn't just extraction — it's a way to engage your most important communities and make them feel heard.
Institutional Knowledge
Every study adds to your understanding. That knowledge lives in the platform — not in a forgotten PowerPoint.
Bridge Capability
When you need nationally representative validation, we bridge to agile platforms — with precision from already knowing your communities.
Every brand already owns the touchpoints. Insidr replaces the static form with a 60-second AI conversation that routes structured signal directly into your Consumer Cloud.
AI interview at delivery captures expectation delta by cohort, routing structured signal to your Consumer Cloud within 24 hours.
90-second AI intercept at return initiation classifies root cause beyond reason codes — segmented by consumer profile and cross-referenced automatically.
Pause-event AI interview classifies churn risk by driver before the cancellation window opens, routing segment-level intelligence in real time.
Micro-missions across your retail network surface shelf-level purchase intent signals days before sell-through data reaches your category team.
Rapid intelligence capture from R&D and field sales within 72 hours of go-live, connected to your pre-launch baseline research in your Consumer Cloud.
Longitudinal AI interviews with anonymised LTV-segment participants map retention drivers and early erosion signals across your Consumer Cloud.
The more they engage, the more value they unlock. A laddered path from participation to real influence.
Participate
Complete micro-missions, respond to quick polls, react to concepts. Low effort, real input.
What they earn
Points, vouchers, or credits depending on the community
Contribute
Join AI-moderated interviews, participate in co-creation sessions, share richer context about why they do what they do.
What they earn
Higher-value rewards, early product access, exclusive content
Shape
Become a recognised voice. Get invited to innovation sessions, advisory panels, and in-person events.
What they earn
Real influence over the products and brands they care about
Reward structures plug into existing loyalty programmes, HR platforms, or Insidr's own engagement layer.
FAQ